One of the multiple platforms for the ABA TV Network is AST ( All Sports Television). AST is rapidly adding conventional TV stations to its network and this alone could reach 70 million homes who will be able to watch ABA basketball by the end of the year. Some of the stations they have contacted were KICU, and KOFY in the Bay Area. They have also reached out to Fox, CBS and ABC. When you add that to the other networks that will be carrying ABA games this year, the coverage could reach astronomical numbers rivaling the NBA. They are also working on multiple countries which means worldwide coverage in the future.
This will require a major change in how the ABA owners film games. Although they have an online platform with millions of viewers, the TV networks will be much pickier with the content that is submitted. ABA's CEO Joe Newman is requesting a minimum of 2 cameras for TV production ( cbs,nbc, ect.) and this type of exposure is a game changer.
Ivan Davis has been waiting all his life for an opportunity like this as one of his degrees is in Television broadcasting. Ivan clearly understands what they want and he actually wants to have 3 cameras, if possible, to come as close to the NBA as possible (they have way more than 3).
AST also signed a multi-year deal with Verizon to broadcast the games in HD so the quality of the film will be important. You can film without HD, but you will need an editor to fix it and AST will do this for the ABA.
With this type of viewership, real sponsorship is inevitable. The ABA is full of regular people who are going after their dreams. None more than the Golden Tigers owner.